Common Misconceptions About Micro-Influencers
Even though the word “micro” refers to something minor, the power this kind of influencer has is everything but micro. The statistics support this; 10 times more businesses use micro-influencers than macro-influencers, and 82% of customers say they are very inclined to follow a recommendation provided by one. Despite having less than 100,000 followers, micro-influencers … Read more