A well-planned social media strategy can help a business grow, boost traffic, sales, and even expand the primary target audience. Thus, both new and experienced brands work hard on building their social media presence.
However, no matter how much experience of working with social media you have, you need to update your social media strategy constantly in order to keep up with the latest trends.
For example, five years ago, the regular count of Facebook posts you should share per week used to be around three. Today, it highly depends on the brand, target audience, and strategy. Therefore, in this article, we are going to share a list of insightful tips that will help you boost your social media strategy in 2021.
Tip #1: Add Video Content
Video content is currently trending and accumulating the highest engagement rates. As large as YouTube already is, it is continually growing, and IGTV shows promising growth and engagement as well.
For the best results, strive to create original content. On the other hand, adding niche-related YouTube videos to your content will make it much more interesting and relevant than just a blank text. Although, before sharing a YouTube link, check if there is no youtube black screen that prevents your target audience from viewing the content.
Tip #2: Choose the Best Fit for Your Brand
Some time ago, social media platforms such as Twitter, Facebook, and Instagram had formed the main core of social media presence.
Even though nowadays it is hard to imagine a successful online B2C business that is not on Facebook and Instagram platforms, many new social media platforms have been created. It would help if you incorporated them into your digital marketing strategy.
Thus you should add more social media channels to your strategy. Just make sure the idea of the platform fits your brand. For example, if you work for a sophisticated HR company, LinkedIn would be a good choice for you; however, you should debate if such channels as TikTok help represent your brand well enough.
Tip #3: Use the Best Tools
Depending on the social media platforms you have chosen to build your presence on, you need to choose the best tools to schedule, manage, and analyze your reach and other insightful data.
For instance, if you have decided that your business needs to be on Twitter, you might want to share content on this platform at least 3 – 15 times a day depending on your strategy. It sounds time-consuming; therefore, you may want to try out post-scheduling tools such as Buffer.
Tip #4: Work on Customer Service
More and more people tend to seek help via social media concerning the questions they have about your products or services. First of all, if you have done a great job of building such a social media presence that seems very humane, your customers may start feeling like they can trust you and talk to you directly.
Secondly, social media represents the idea of a quick response. Just like you would message your friends via Facebook Messenger, the same way you can message a business, and you won’t have to wait until someone answers your email.
Tip #5: Use Paid Ads
No matter how colorful and engaging your content is, it will not help you boost the traffic to your website unless your target audience sees your post. And unfortunately, unpaid organic reach today is usually no more than 2 – 3%, which means that from all of the people who have liked your Facebook page, only 2 – 3% will see your post.
To increase the reach of your content, make sure to plan a budget for social media ads. Otherwise, you will be just spending money on creating quality content that brings in no profits because no one sees it.
Tip #6: Update Your Strategy Regularly
In other words, remember that it is important to keep on track with what’s trending at the moment. Following popular social media trends will help you get more visibility and even organic reach because social media platforms’ algorithms react to what’s trending and what kind of content their users are currently enjoying.
To keep up with the trends, you can look up popular hashtags and directly look for trends, depending on the social media platforms that you are using.
Tip #7: Deliver Quality Visuals
In the year 2021, social media is more crowded than it ever was. Due to the worldwide pandemic, a lot of new online businesses have been created; thus, it becomes more and more difficult to stand out from the crowd.
However, eye-catching quality visuals will help your brand stand out and create better engagement rates. If you do not have a graphic designer on your team, you can always hire a freelancer from such websites as Upwork or Fiverr.